The Client:

The Reverse Mortgage Lending community was who this site and its lead capture websites was developed to serve. Having worked in this business sector for years I recognized it as an under-served community and decided to do something about it.

The Background:

While working for HighTechLending, Inc. we had a policy of developing forward mortgage branches and LO’s app enabled websites, however when it came to our reverse mortgage lending family there was no standardized web solutions.

I tasked myself with developing a solution to this problem and address the need to offer real value for completing our lead gen forms. That was accomplished by developing a reverse mortgage calculator that provides adjustable rate loan calculations.

The Project:

  • WordPress Multi-Site
  • Hosted Sub-domains
  • Yoast SEO
  • Wordfence Security
  • Single Page / Lead Capture
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Company branding
  • Personal branding
  • Personalized Reverse Guides
  • Reverse Calculator Integrations