Mi Casa Capital – AboutReverseMortgage.com


The Client:

Dan Thomas, Mortgage Loan Originator, specializing in forward and reverse mortgages wanted to have me build him the machine he needed to generate and capture reverse mortgage leads.

The Background:

The customer came to me looking to start a Google Pay Per Click campaign, from the ground up.

This task exercised my entire spectrum of support proficiencies and creativity. From developing a comprehensive online resource for reverse mortgage information as well as a lead capture page, reverse mortgage calculator integration, and google ads campaign. 


The Project:

  • WordPress Platform
  • Yoast SEO
  • Wordfence Security
  • Multi Page Vertical Layout
  • Google Analytics
  • Google Search Console
  • Google Ads Campaign
  • Facebook Page
  • Logo Design
  • Business Card Design
  • Reverse Info Brochure
  • Monthly Campaign Management