The Client:

Dan Thomas, Mortgage Loan Originator, specializing in forward and reverse mortgages wanted to have me build him the machine he needed to generate and capture reverse mortgage leads.

The Background:

The customer came to me looking to start a Google Pay Per Click campaign, from the ground up.

This task exercised my entire spectrum of support proficiencies and creativity. From developing a comprehensive online resource for reverse mortgage information as well as a lead capture page, reverse mortgage calculator integration, and google ads campaign.