The Client:

Asti Benoit, a Mortgage Loan Originator working for Nations Reliable Lending. Serving the North Bay and surrounding areas, she provides conventional, FHA, VA, USDA home loans and refinance financing.

The Background:

The customer initially started with generic landing page, but felt they needed someone who understood the lead capture techniques to revise and refocus the look, feel and messaging.

More importantly the original developer was unfamiliar with the consequences of marketing loan products without the proper licensing disclosures and regulatory compliance laws

I was chartered with the development of a new landing page and lead capture loan request form and bringing the site up to a compliant state.

The Project:

  • WordPress Platform
  • Yoast SEO
  • Wordfence Security
  • Single Page Vertical Layout
  • Facebook Page Integration
  • Google Analytics
  • Google Search Console
  • Rebrand for NRL
  • Regulatory Compliance
  • Social Marketing Graphics